White label SEO is SEO that is produced by an SEO company and sold to an SEO reseller. SEO resellers are typically web design companies, marketing firms, and other similar businesses that offer web and internet services. White label SEO makes it possible for many companies to offer SEO to their clients without having to invest in the development of this product. Instead, white label SEO companies produce the SEO and sell it to many different resellers who then resell it to their clients at the price they choose. Reselling SEO is popular because it promises high rewards in a short period of time. A small staff can grow their package of services without having to hire additional employees or increase overhead. They are also able to set their own profit margin on outsourced SEO, raising the profits of the business and their own salaries.